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"Facebook's Conversion API is a user data tracking add-on to Facebook Pixel, which can actually collect data that Pixel didn't collect due to limitations. Ad blockers, cookie blockers, VPNs and other masking tools have contributed to the diminished effectiveness. But though the pixel alone will give you much less information about how iOS users interact with your business, that doesn't mean you should abandon Pixel - the two systems work in parallel. The ad cabinet glues the same data together and prevents double counting. In Facebook's language, this process is called deduplication.
1. Web conversions (such as sales or sign-ups)
2. Post-conversion events
3. Page views
You can also use the Conversions API to collect information such as:
• Ad targeting (such as personalized audiences and retargeting)
• Ad reportingAudience information
• Dynamic ads
• Conversion optimization for Facebook ads.
The Facebook Conversions API is a powerful tool that helps you track user conversions and build more relevant campaigns. As a result, the Conversions API allows you to:
Additionally, with the Facebook Conversions API, you can report conversions to Facebook. This can further reduce your cost per action by preventing non-conversions from being counted.
For example, if a customer adds an item to their cart but doesn’t complete the purchase, you can use the Conversions API to prevent that action from being counted as a conversion and use it to refine your funnel.
Due to privacy concerns, people are gradually turning to less invasive browsers and search engines that limit the use of cookies.This has become a huge challenge for advertisers, as this restriction leads to gaps in data and reporting, making targeting less accurate. The Conversions API is designed to address these challenges and give companies a better idea of how people are using their properties. As a result, it will be the only way to get performance data when cookies become obsolete due to changing privacy laws around the world.