Today we are going to tell you how to effectively and properly utilize the Email marketing channel for your business in a 5-touch chain.

‍

1. Welcome-message

It is the welcome-message, in this email we introduce ourselves to the potential customer. We tell him how he got here, how to unsubscribe.Tone of voice letter should be friendly and pleasant.

‍

2. Engagement

The task of the second letter is to involve the audience and understand what each addressee wants. It can be a simple survey to identify customer needs. An engagement letter should never contain a commercial sales pitch. This is where we build the conversion tunnel. It's important to remember that out of 100%, only 10% will get results and that's okay too.

‍

3. Competence

When you've hit the client's trigger points, you should reveal your competence in the niches you represent. This will show your expertise and increase credibility.

‍

4. Conversion

Once you have introduced yourself, revealed the client's interests and shown your expertise, the conversion stage begins. Let's take a real estate agency as an example: at this stage, we offer the recipient a selection of housing complexes that are fully suitable for their request, simply put, we present our product.

The text of the letter should be salesy, but not intrusive. At the end of the letter necessarily leave a field for the client's data, filling which he automatically raises your conversion rate. This formula can be adapted and successfully applied to all types of business.

‍

5. Evaluation

The last stage of E-mail marketing. At this stage we complete the dialog with the client in this chain of mailings. If the client did not leave his data, we still keep contact with him. And in the next mailing we start warming up again on the same points. In the closing email we can provide an offer to stay in touch and consider alternatives in the next offer.

‍

E-mail newsletter remains one of the most effective ways of promotion today. It significantly increases conversion rates and brings quality audience. WEBILS employs experienced professionals who are able to can set up a highly effective and targeted mailing for your business and increase your sales.